Role Purpose:

• Develop and implement strategies based on channel, category, and shopper insights to drive trade and business planning, support marketing alignment, and engage key customers with growth-focused selling stories, while also setting and reviewing sales benchmarks for continuous improvement.

Key Accountabilities:

Monthly Business Review

• Business & Category Performance (Internal & Nielsen)
• Consumer Metrics i.e Penetration
• Market Intelligence i.e Competitor Performance, Promo & Pricing Activity, NPD
• Sales Fundamental Review

Business Planning & Trade Planning

• Business planning & trade planning by leveraging on  insight from channel, category, shopper trends, past learnings and business drivers.
• Ability to derive commercial viability thru business case assessment & make recommendation.
• Work with trade marketing team to ensure operation viability for the proposed plan.

NPD Business Feasibility & Trade Launch Plan

• Review Business feasibility for new NPDs with marketing.
• Input into NPDs business case based on expected investment needed to facilitate new NPDs on trade perspective.
• Plan NPD launch plan to ensure clarity & expectation is put forth to sales team.
• Track matrix & measurements to ensure accountability and learnings captured for future NPDs.

National Consumer Promotion

• Planning & Past Performance Review
• Work with marketing in ensuring all trade requirement is being communicated & executed to facilitate execution. 
• Define Metrics & measure for all key deliverables

Periodic Review of Sales Fundamental Benchmark To ensure competitiveness

• Inclusive of review of category & channel data that may have impact on how we play within different category & channel.
• This inclusive of review of product distribution, pricing, placement, promotion & displays benchmark periodically to reflect latest market dynamic.