Brand Manager

Job Name

Brand Manager – Anmum & Ethical Marketing

General Information

Date Published

24-Jun-2025

Advertising Ends

08-Jul-2025

ID#

12216

Role Type

Marketing & Comms

Work Type

Permanent Full-Time

Workplace Type

On-site

Country

Vietnam

Location

Vietnam

Position Description

Strong experience in adult nutrition medical marketing
Expertise in HCP/Pharmacy Engagement, Brand Planning and Innovation
Familiarity with digital performance marketing and social commerce.

Role purpose

This role is responsible for leading and executing integrated marketing strategies to drive the growth of ANMUM and ETHICAL MARKETING of the adult nutrition portfolio, with a primary focus on the Total10, Heart Plus, new Innovation with targeted benefits.

You will lead and own healthcare professional engagements, strategic partnerships – with association and medical channels, and drive educational communication from HCP’s to consumers.

This position requires strong professional stakeholder management, ability to absorb technical product knowledge and information, and some prior experience in a similar position.

Role Accountabilities

HCPs & Medical Engagement:

Build brand trust in Medical channels through: digital-first communication, PR, social storytelling, pharmacy activation, and HCP education (doctors/pharmacists).
Identify and execute win-win collaborations with healthcare and retail partners (e.g., FPT Long Châu, Pharmacity), supporting brand purpose and driving consumer conversion.
Own and lead brand integration into professional/HCP events and functions, to tactfully engage HCPs and educate them about our key products such as Anlene Gold, Total 10, HeartPlus, Anmum and other new innovations

Brand Management:

Lead strategic planning and execution of the annual brand plan for Anmum, owning the P&L, pricing strategy, and portfolio mix.
Media & Content Strategy:
Work closely with media/digital agencies and in-house teams to deliver high-performing omnichannel medical/HCP communication. Evaluate performance using a data-driven and test-learn-optimize mindset.

Team & Cross-Functional Collaboration:

Lead project teams & foster collaboration and strong stakeholder management with cross-functional units including Sales, RA, Supply Chain, and Global Brand teams.
Support Marketing Director in coaching team members

Compliance & Risk Management:

Ensure all communication and innovation activities comply with local regulations, presence of scientific substantiation, and Fonterra governance standards.

About You

Bachelor’s degree in Marketing or Sciences. MBA from a reputable university will be an advantage.
Minimum 6 years of experience in medical marketing, brand management, or innovation roles.
Strong experience in adult nutrition medical marketing or proven experience in healthcare nutrition, dairy, or related FMCG/VMS brands.
Strong track record in stakeholder management, strategic thinking, and campaign success.
Experience working with regulatory bodies or scientific affairs.
Familiarity with digital performance marketing and social commerce.
Expertise in HCP/Pharmacy Engagement, Brand Planning and Innovation,
,Consumer Insight & Activation and Project Management.
Proficiency in Digital Marketing & Performance Media, Strategic Partnership Development and Financial Acumen – P&L Ownership.
Fluent in English and Vietnamese.

Our Co-operative

Te Mātāpuna toa takitini

Fonterra’s strength is in the collective.

We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Our rich history is built on farming families working together to share the natural goodness of our dairy with the world.

Collaboration, innovation, and passion was the cornerstone of our creation and something we continue to value today through our commitment to care for the land, our animals, and every drop of milk. Our milk creates goodness through nutritious food with safe, quality ingredients that are loved here in New Zealand and around the world.

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General Information

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