Assistant E-Commerce Manager

Job Name

General Information

Date Published

21-Mar-2025

Advertising Ends

21-Apr-2025

Country

Malaysia

Location

Malaysia

Role Type

Sales

Work Type

Permanent

ID#

11544

Position Description

Role Purpose

We are seeking an experienced E-commerce Media Specialist to manage and optimize our media buying strategies for high-impact promotional events, including 11.11 (Singles' Day), Pay Day promotions, and other key shopping dates. This role requires a deep understanding of media strategy, performance tracking, and effectiveness, with a particular focus on leveraging event-driven insights to refine future strategies.

Key Responsibilities:

Collaborate with media agencies to develop and execute targeted media strategies for key events, including 11.11, Pay Day, and other seasonal sales.
Leverage historical data and insights from past campaigns to optimize media buying and campaign performance for high-conversion events.
Analyze and track performance metrics in real-time, ensuring campaigns are aligned with business objectives and adjusting strategies accordingly.
Develop and manage budgets for media buys, ensuring cost-effectiveness and maximizing return on investment during these major events.
Lead post-event analysis to assess media effectiveness, identify areas for improvement, and apply these learnings to future campaigns.
Communicate with internal teams and media agencies to ensure a seamless strategy implementation, focusing on real-time tracking and campaign optimization.

Qualifications:

Minimum 2 - 3 years of experience in successfully managing E-commerce channels.
Proven experience in media buying and strategy development for e-commerce, particularly during major sales events like 11.11 and Pay Day.
Strong data analysis skills, with the ability to extract actionable insights and apply them to optimize campaigns.
Familiarity with digital media tools and platforms, and a track record of effectively managing media strategies that drive results.
Excellent communication skills, with the ability to collaborate with media agencies and internal teams.
Detail-oriented, with a focus on measuring and improving media effectiveness based on past event performance.

Our Story

Fonterra Cooperative Group is a farmer owned co-operative dairy company and the world’s largest dairy exporter. Our New Zealand-made dairy products are enjoyed in 140 markets across the globe. Our products are loved by people for their balanced nutrition, quality craftsmanship and sheer indulgence. Anlene™, Anchor™, Anmum™, are among the best known dairy brands in Asia and the rest of the world. With more than 150 offices and sites around the world, Fonterra can offer a great range of career pathways across our business.

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