Brand Manager

General Information

Date Published

12-May-2025

Advertising Ends

01-Jun-2025

ID#

11977

Role Type

Marketing & Comms

Work Type

Permanent Full-Time

Workplace Type

Hybrid

Country

New Zealand

Location

Auckland

Position Description

Step Up and Lead – Take ownership of iconic beverage brands and lead exciting campaigns
Collaborate to Deliver – Work cross-functionally to bring new products and ideas to life
Join a Global Leader – Be part of a world-class dairy co-op known for innovation and impact

Our Co-operative

Fonterra’s strength is in the collective | Te Mātāpuna toa takitini

We are a Co-operative created and owned by Aotearoa New Zealand dairy farmers. Since our beginnings, collaboration, innovation, and passion have enabled us to share the goodness of our dairy with the world. We're committed to caring for the land, our animals, and every drop of milk, producing nutritious food with safe, quality ingredients loved here in New Zealand and around the world.

As part of the Fonterra Co-op, you'll be solving for a better future alongside a team connected by solid values as we strive to be a leader in dairy sustainability, dairy innovation and science, with a focus on New Zealand milk.

When you join Fonterra, you'll open yourself to a career of opportunities where you can grow with us by developing your skills, sharing your knowledge, and exploring diverse career paths that ignite your passions.

About us | Ko wai mātou

Fonterra Oceania is our newly formed entity that merges the Fonterra Brands New Zealand (FBNZ) and Fonterra Australia operations, aimed at enhancing our competitive position in the trans-Tasman dairy market. The integration of Fonterra Brands New Zealand (FBNZ) and Fonterra Australia builds on similarities to outperform the competition, create scale and synergies, and will strengthen our competitive edge. This role will join a team that helps to build an even stronger trans-Tasman dairy business with reach across Oceania and beyond.

About the opportunity | Te whiwhinga mahi

Take the reins on some of New Zealand’s most loved dairy beverage brands, leading exciting brand campaigns and sponsorship activations that have real impact. Reporting to the Marketing Manager – Beverages you will work closely with a collaborative and passionate team, driving consumer engagement and supporting product innovation across the beverages and lifestyle beverages portfolio. You will:

Own and execute marketing campaigns that bring our beverages to life in market
Lead promotional activity, events and sponsorships to build brand love and engagement
Collaborate with cross-functional teams to launch new products and line extensions
Dive into data and consumer insights to uncover new opportunities for growth
Track brand performance and share key metrics and recommendations with the wider team

About you | Ko wai koe

You’re a proactive and confident marketer who’s ready to take the next step in brand ownership. You bring creative thinking, commercial nous, and the energy to lead campaigns that connect with consumers and deliver business results. In addition to this you will have:

3 - 5 years of marketing experience, including time in a technical brand or commercial marketing role
Confident managing stakeholders, agencies, and projects in a fast-paced, dynamic environment
Strong communication and relationship-building skills
A curious mindset, with a data-savvy approach and a passion for solving complex challenges
Excellent organisation skills, with a focus on delivering outcomes aligned to business goals

Are you excited about this opportunity but may only meet some requirements?

At Fonterra, we are committed to building a diverse workplace and, therefore, open to looking at applicants with excellent transferable skills. If that's you, we encourage you to apply as you may be the right candidate for this role or one of our other opportunities.

The benefits of life at Fonterra | Te ora i Fonterra

Our people and what they bring to our Co-op shape our success. We have a collaborative culture, inspiring leaders, and passionate people, making Fonterra a great place to work. We also offer competitive remuneration and a range of benefits, regardless of your role or location.

To learn more, visit Fonterra Careers

Our Co-operative is a place where everyone can be themselves, feel empowered to do their best, and are empowered to create goodness for generations.

Sound good to you? Come join our whānau and let’s solve for better, together. You, me, us together.

Fonterra Home Page

Fonterra Home Page

General Information

Position Description